On this week's episode of the HIgherDOSE Hot Seat, Pursoma founder, Shannon Vaughn, opens up about her 'breakdown to breakthrough' journey finding entrepreneurship. Shannon Vaughn is the founder and CEO of Pursoma, a wellness company that specializes in natural and sustainable beauty products. Shannon was born in the United States and grew up in California. She holds a Bachelor's degree in Sociology from the University of California, Berkeley, and a Master's degree in Business Administration from the University of Southern California.After completing her education, Shannon worked in various marketing roles in the fashion and beauty industry. However, her interest in health and wellness led her to pursue a different path.In her mid-thirties, Shannon experienced a stress-induced health crisis, which included a series of ovarian cysts. She realized that her busy lifestyle and high-stress job were taking a toll on her physical and mental health. She began researching natural remedies and rituals to reduce stress and promote overall wellness.Through her research, Shannon discovered the benefits of using natural and organic beauty products as a part of a daily self-care routine. She started experimenting with different ingredients and formulations, eventually creating her own line of skincare products.In 2014, Shannon founded Purasoma with the mission of providing natural and sustainable beauty products that promote overall health and wellness. Her company's products are made with natural, plant-based ingredients and packaged using sustainable materials.Purasoma also emphasizes the importance of rituals and self-care practices as a way to reduce stress and promote overall wellness. Shannon believes that taking time for oneself is essential to maintaining a healthy and balanced lifestyle.Under Shannon's leadership, Purasoma has grown rapidly and gained recognition in the beauty industry. The company has been featured in numerous publications, including Forbes, Vogue, and Allure.Shannon continues to be a passionate advocate for environmental sustainability and social justice. She has implemented policies to ensure that Purasoma operates in an environmentally responsible manner, and she supports organizations that promote social justice and equal access to healthcare.Overall, Shannon Vaughn is a successful entrepreneur who has prioritized natural, sustainable, and socially responsible practices in her business. Her personal experience with stress-induced health issues and her passion for wellness have led her to create a company that supports self-care rituals and promotes overall health and wellness.Binge all episodes of Hot Seat by subscribing to Youtube. Hot Seat listeners shop 15% off hero technology, supplements and body care on higherdose.com with code HotSeat15. Special thanks to our sponsors- Edge Theory Labs, whose portable cold plunge tubs are key to our fire and ice challenge! Shop $150 off with free shipping using code higherdose15. Listen to each extended episode on our HigherDOSE Hot Seat podcast available exclusively on Spotify and Apple Podcast.Follow: @higherdose on Instagram, Tik Tok, Pinterest, LinkedIn and Facebook